1:1 Business Coaching for Founders

A Letter to Founders Who Are Ready to Do the Work

Dear Founder,

I need to be straight with you about something most VCs won't say out loud.

A lot of people in this industry are nice, but they're not kind. They'll take your call, listen to your pitch, and politely decline to invest. But they won't tell you why. They won't tell you what partnerships you actually need to succeed. They won't tell you that you're spending six months on things that don't matter, or that you're holding yourself back by staying in your head instead of moving with momentum.

I'm not interested in being nice. I'm interested in being kind.

When you work with me, I'm going to tell you the truth about what's not working, about where you need to go, and about what this journey is actually going to require of you. Because here's what I know: the entrepreneurship journey is intensely spiritual. You have to transform in ways you saw coming and in a lot of ways you didn't. You have to develop discipline, consistency, tenacity, and persistence at a level that was never required of you in a 9-to-5 or in academia. And nobody tells you that part.

I spent 5 years in venture capital. I've helped founders raise hundreds of thousands in non-dilutive funding and win tens of thousands at pitch competitions. But more importantly, I know what it's like to talk to founders who are outsiders. Founders who don't have the natural connections or resources that well-connected founders have. Founders who are new to this game and have no idea how to play it.

Whether you're running a small business, a medium-sized business, or building a startup, we can have a conversation. Because I'm going to be upfront about what's working and what's not.

My goal is simple: help you either fail faster or skip the failures altogether. There are so many failures you have to get through as a founder. When you talk to me, you can get those out of the way faster, or you don't have to go through them at all.

We'll work on everything: designing go-to-market experiments, understanding your revenue model, knowing exactly what to spend money on (and what not to), building the soft skills you need (yes, including how to sit in a meeting so you quietly convey power and self-possession). We'll talk about the hard skills and the mindset shifts. We'll get you out of the checkbox mentality you learned in school and into the momentum you need to actually build something.

But here's the deal: you have to do your homework.

If I'm opening my network to you, making introductions, and doing research on your behalf, you need to meet me halfway. That means updating your website when I tell you to. Getting your newsletter out. Following through on the experiments we design together. Moving with momentum instead of staying stuck in your head. I am your safe place. Not because I'll tell you what you want to hear, but because I'll tell you what's required so you can make your own autonomous decision about where you want to go and what you want to do with it.

Timid founders are just founders who aren't used to embodying the conviction they're working towards. My job is to help you develop that conviction through action, through momentum, through getting out of your own way.

This is for founders from idea stage to Series A who are ready to:

• Build real, sustainable revenue (I can help you get to your first several hundred thousand in sales)

• Develop the habits that define entrepreneurial success

• Move faster and fail smarter

• Get honest feedback about what's working and what's not

• Build a business that employs people and doesn't require you to work every single day

This is not for founders who:

• Want someone to just validate their ideas

• Aren't willing to do the homework

• Are looking for nice instead of kind

Important notes:

1. The first session is always free. We need to see if we're a fit, and I need to understand how I can help you. If I can't help you, I won't accept your money.

2. Conflict of interest clause: I'm an early-stage climate tech VC. If you're a climate tech founder under consideration for investment from one of my funds, or if you're a company that's viable for consideration, we cannot work together in this capacity. I take conflicts of interest seriously, and I will not accept payment from founders I'm evaluating for investment.

If you're ready to do the work, let's talk.

Investment: $200/month

• First session is free, always

• One 90-minute session per month after that

• Active support between sessions (research, introductions, accountability)

• Access to my network and 5 years of VC experience

• Go-to-market experiments designed specifically for your business

• Real talk about what you need to hear

Email me using the contact form and I'll reply within 1 business day. I'm excited to see you grow. Talk soon.

With conviction,