Blog / Small Business Automation

Replace Typeform With a Form You Own (Google Sheets Backend)

By Keyona Meeks, Founder, ReRev Labs · Oct 31, 2026 · 7 min read

The short answer: For a contact, inquiry or intake form, a Google Form that saves into a Google Sheet you own can replace a paid Typeform. You build the form, link it to a new spreadsheet under Responses, and paste Google's embed code into your site. You give up Typeform's one-question-at-a-time look and anything I did not check. Before you cancel, export your old responses and test the new form signed out of Google, as a stranger would.

By the end of this post, you'll be able to:

• Decide whether your Typeform can be replaced, and what you would lose.
• Build a Google Form whose answers land in your own Google Sheet.
• Embed it on your website.
• Export your old Typeform responses before you cancel.

Most small teams use Typeform for the same few things: a contact form, a quote request, an intake questionnaire. The answers end up in a spreadsheet anyway. If that is you, the middle step is optional, and you can own the whole chain. This post uses Google's tools and says where I could not confirm something. It is one of five tools we rebuild for free. See how to replace paid software subscriptions for the rest.

Which forms can Google Forms replace?

The ones where you want a person to fill in some fields and you want the answers in a table. Contact forms, inquiry forms, event sign-ups, intake and feedback forms fit.

It is a weaker fit if the look is the point, such as a quiz with a branded, full-screen, one-question-at-a-time feel, or if your form depends on features I did not compare. I did not read Typeform's feature list for this post, so make a list of what your current form actually uses (logic jumps, file uploads, payments, hidden fields) before you decide.

How do you build the form and send answers to a Sheet?

Google's help page on choosing where responses go says to open the form, go to the Responses tab, and use the menu there to select a destination. Based on my earlier check of that page (Google Docs Editors Help, article 2917686), the path is: Responses > Summary > More > Select destination for responses > Create a new spreadsheet or Select existing spreadsheet > Create or Select. Check the live page, because Google changes its menus.

Then:

1. Write one question per field you need. Keep it to what you will use.
2. Mark required questions as required.
3. Link the form to a new Sheet using the path above.
4. Open the Sheet. Each submission becomes a row.
5. Fill in the form yourself, then check the row.

Use a new, clearly named Sheet. Do not point the form at a spreadsheet that already has your formulas in it.

How do you put it on your website?

Google's help page on publishing and sharing a form gives the steps. I fetched it as an excerpt on October 30, 2026. It says: "To embed a form on a website or blog:" then "At the top right, click More menu," "Select Embed HTML," "To copy the HTML that shows, click Copy," and "Paste the HTML into your website or blog." Source: Publish & share your form with responders.

If your site was built in Lovable, you can ask the builder to paste the embed code into a page. Do not trust the result until you have opened it on your phone. If the site is not yet on your domain, read how to deploy a Lovable website to your own domain first.

Two things I could not confirm from the pages I read: how the embed is sized on a phone, and whether it looks right inside your site's layout. Test both.

Who can fill it in?

This is the question to settle before you publish. A Google Workspace Learning Center page says: "To access and fill out the form, users must sign in to their Google Account." It also says the general access setting can allow anyone with the link, and that you must publish the form before responders can use it. Source: Add forms and surveys to your site, read as an excerpt on October 30, 2026.

That page does not say whether the sign-in line applies to a form embedded on a public website, and I did not test it. So test it. Open the embedded form in a private window, signed out of Google, and see what you get. A form that asks visitors to sign in is a bad contact form.

I also found a separate Google help page that says file-upload questions require responders to sign in to a Google Account. If your Typeform takes uploads, this matters.

What do you give up?

Be honest about it.

• The look. A Google Form looks like a Google Form. Typeform's design is a reason people pay.
• Anything I did not compare. That includes logic jumps, payments and integrations.
• Support. There is no company to call for your Typeform. You own the form now.

What you gain is a form tied to your own Google account and a Sheet you can sort, filter and read without exporting.

How do you get your old Typeform responses out?

Do this before you cancel. Typeform's help page on the results table, which I fetched as an excerpt, says: "Download the data in spreadsheet format as an XLSX (Excel) or CSV file." It adds that you can download a selection of responses by choosing which ones to save, and that there is a Google Sheets integration for sending responses to a Sheet. Source: Typeform's page on working with your results table. The page did not mention plan limits, and I could not open Typeform's separate export article, so check what your plan allows.

Then check the file. Open it and compare the row count with what you see in Typeform. Keep a copy somewhere that is not Typeform.

How do you test before you switch?

1. Submit the new form five times with different answers, including an empty optional field.
2. Check that each answer lands in the right column of the Sheet.
3. Open the form on your phone, signed out of Google.
4. Ask someone outside your team to submit it from their own device.
5. Put the new form on your site, leave the old one live for a week and compare the counts.
6. Cancel Typeform only after the counts match.

Where does an LLM fit in this?

An LLM is useful when the answers are free text. It can read a long "tell us about your project" field and draft a one-line summary for you. A person should read the original before replying, because a summary can drop the one detail that matters. The form, the Sheet and the row on submit are plain features, and they do the same thing every time. My stance: AI writes the code, plain automation runs it, and an LLM shows up only where the input is messy and a person checks the result. If you later want an email when a row arrives, what is Google Apps Script is where to start.

Where this has limits

• I did not build or test a form for this post. The steps come from Google's help pages, two of them as excerpts.
• The Sheets destination path is from an earlier check. Confirm it against the live page.
• I could not open Typeform's export article. The export lines come from its results table page.
• I did not compare features. Your Typeform may use things Google Forms lacks.
• The sign-in question is unresolved for embedded forms. Test it signed out.
• Docs change. Everything here is as of October 30, 2026.
• No ReRev prices and no promises about results.

If you would like us to rebuild your form for you, see the free rebuild offer on /letstalk. Bring a link to your current form and a list of what it does. Do not send passwords or login details.

Frequently asked questions

Can Google Forms replace Typeform?

For a simple contact, inquiry or intake form, often yes. For a branded, one-question-at-a-time design, it will look different.

How do I send Google Form answers to a Google Sheet?

Open the form, go to Responses, and choose a destination for responses. Create a new spreadsheet or select an existing one.

How do I put a Google Form on my website?

Use the More menu at the top right of the form, choose Embed HTML, copy the code and paste it into your page.

Do visitors need a Google account to fill it in?

Google's pages say responders must sign in in some cases, including file uploads. I could not confirm the rule for an embedded public form, so test it signed out.

How do I export my Typeform responses?

Typeform's results table page says you can download them as an XLSX or CSV file. Check your plan's rules first.

When should I cancel Typeform?

After the new form has run beside the old one and the counts match.

Read next: Send Lovable form submissions to Google Sheets if your site is on Lovable, the wholesale inquiry form for a form that scores and answers itself, branded short links without Bitly, Google Calendar vs. Calendly, and replacing Linktree with your own domain if you are clearing out other paid tools.